Vote, Comment and Win! Take Our Digital Poll Presented by HP

Vote, Comment and Win! Take Our Digital Poll Presented by HP

byStephanie Elie

Posted 03/09/10 6:00 am EST | Digital

HP wants to hear from you! Take our digital poll now.

After you cast your vote, post a comment below telling us what you primarily use your computer for and you’ll be entered to win $100 cash! Click here for official rules.

 


iPhone Apps to Help you with your Taxes

iPhone Apps to Help you with your Taxes

byStephanie Elie

Posted 03/03/10 3:09 pm EST | Digital

TopicsiPhone apps, tax season, taxes

It’s that time again, tax season, and it’s creeping up fast. There was a time when I was excited about taxes because I knew I would be getting a cool little refund. Back then it was easy, heck I even filled out the paperwork myself. But after buying a house or two, owning a business or two, and having a couple of kids, filing taxes has become way more complicated. So much that we now have our own “Tax Guy,” and he’s great. He knows the tax laws like the back of his hand. But every year he has to remind us that we spend way too much in daycare, something about hearing the dollar amount for the entire year makes me cringe. But what makes my skin crawl even more is the amount of money I made freelancing, or the amount of money I made without having taxes deducted. Guess what, Uncle Sam wants his money and he wants it by April 15th.

While waiting for my tax guy to survey the damages, I discovered some really cool iPhone apps for handling your taxes.

TaxCaster Mobile (Free):
Tax Caster Mobile will help you calculate how big your tax refund will be or how much you will owe.

TurboTax SnapTax ($9.99):
Allows California residents to file their taxes through their iPhone. You can E-file your Federal and California taxes, but there are some requirements. Your Income has to be less than $80K, its only for W-2, interest, and unemployment, you can't have any dependents and you can’t own any real estate. Guess us moms won’t be using this app.

H&R Block (Free):
H&R Blocks are starting to popup everywhere and now they are on your iPhone. You can’t file your taxes via this application, but you can get all sorts of tax information, a glossary, and an office locater.

Tax Tracker (Free):
This will probably be more beneficial for next year’s taxes. The Tax Tracker helps track your business deductions and hopefully will save you money.
 
Dr. Taxes (2010 edition) ($1.99)
:
Every year there is a new set of tax laws and deduction rules that are different from the previous year. With the Dr. Taxes application you can educate yourself on the important tax tips from the IRS website and make note of all the updates that apply to you.

Maybe next year I’ll be able to file my taxes on the iPhone and save some money.

 


Clean Start Challenge and  Meeting my Buddy

Clean Start Challenge and Meeting my Buddy

byStephanie Elie

Posted 02/25/10 11:00 am EST | Digital

TopicsClean Start Challenge on Lifetime, mom entrepreneur

As I mentioned last week my buddy for the 2010 Clean Start Challenge is Koletta Pickett, and her goal is to become an entrepreneur by launching her own ecommerce website. I’ve been operating my own online store for several years and I hope I can help her get her store off the ground. Her reasons for wanting to start her own business are similar to mine, financial security, control and setting an example for her kids. If she can follow her dreams so can they.

There are several things to consider when launching an ecommerce site.

  • Decide who will be building and maintaining the website. Are you able to maintain the site yourself or will you need to hire someone to make updates?
  • Do you want a paid hosted solution or a free self-hosted solution? You can set up a site pretty quickly with OS Commerce or ZenCart. For free, self-hosted solutions technical support may be limited, however, with a hosted paid solution you have support available for emergency outages.
  • Determine what products you would like to sell. Can you create a product niche? For example: baby clothes for preemies would be considered a niche product.
  • Once you decide what you would like to offer, do some research. Search for your competitors, find ways you can improve what they’ve done and/or find your very own unique approach.
  • Determine if you will be carrying inventory, or if you will drop ship products. Each has its challenges. Be prepared to have some capital on hand if you want to stock inventory. If you plan on drop shipping, determine what the lowest price point is that you are willing to accept. For example, if you are drop shipping a product that sells for $10 or less on your e commerce site you probably won't gain much profit after paying the manufacturer fees and shipping.

Koletta is ready to get her business off the ground but first she needs to complete this week’s challenge and create a personal sanctuary. It’s really good to create a space where you can free your mind of clutter and really think about your business. Even if it is a small space in the kitchen, having a place of your own will get you in the mood to work whenever you sit down.

When we moved, my husband and I were able to create our own office space which has made a big difference. When I am at my desk it sets the mood for business, I’m instantly focused on what needs to get done. I can’t wait to hear about Koletta’s personal sanctuary. Be sure to check out her video and vote daily for your favorite (Koletta) for a chance to win $1,000.

This month’s challenge is brought to you by Glade ®


Mom Entrepreneurs Rock the World in New York

Mom Entrepreneurs Rock the World in New York

byStephanie Elie

Posted 02/24/10 1:11 pm EST | Digital

Topicsevent for women entrepreneurs, mom entrepreneurs, Savor the Success

If you are in or near the New York area and are an entrepreneur, or an aspiring entrepreneur, you may want to check out the Women Entrepreneurs Rock the World annual conference in May hosted by Savor the Success.

This two day event consists of keynote speakers and individualized workshops. On the first day you will hear from three very successful entrepreneurs. Poppy King, a leader in the cosmetic industry, who launched her first lipstick line at 18 years of age and now has her own line of lipstick, "Lipstick Queen", that can be found in upscale retail outlets worldwide.

You will also hear from Libby Gill, who started her career in public relations and is currently a coach and author. She has authored the best seller "Traveling Hopefully: How to Lose Your Baggage and Jumpstart your Life" and "You Unstuck: Mastering the New Rules of Risk-taking in Work & Life".

The final keynote speaker is Taryn Rose a trained orthopedic surgeon who launched her own footwear company, Taryn Rose Footwear, which can be found in all major department stores.

On the second day of the event you will find a slue of business related workshops. You will be able to obtain valuable advice from high-level coaches who have been in your shoes. The workshops cover branding, social media, product development, public relations, and looking good on camera.

If you’re like me and won’t be able to make it out to New York, you may want to consider joining Savor Your Success. It’s a great place for women entrepreneurs to connect, learn, and network. Visit www.SavorYourSuccess.com to join. Sign up as a Premium Member and receive some exclusive benefits like local Mastermind groups, PR queries and much more.

Event Details
Women Entrepreneurs Rock the World
The Altman Building
135 West 18th Street
New York, NY 10011
Dates: May 5 & 6, 2010 E
vent Website: http://www.rocktheworldnyc.com/about-savor-the-success/


SEO Basics for Mom Entrepreneurs and Bloggers

SEO Basics for Mom Entrepreneurs and Bloggers

byStephanie Elie

Posted 02/22/10 6:00 am EST | Digital

Topicsseo basics for mom entrepreneurs, seo for bloggers

Are you scratching your head or running the other way when someone utters the words, “Search Engine Marketing”? Do you avoid approaching PR reps because your traffic numbers are low? Are you fudging the numbers to get invited to the next blogging event?

While I don’t think traffic should be the only deciding factor when choosing a blogger to represent a brand, there are ways to help increase your rankings.

One of the first things to keep in mind when it comes to search engine marketing is to determine what keywords you would like to rank for. For example, if you blog about your life as a work-at-home mom then “work at home mom” or some derivative should be part of your keyword marketing. If you want to promote yourself as a professional mom blogger, then those words need to be on your blog and they need to be used often.

Once your keywords are defined there are several things you can do to increase/improve your positioning for those keywords.

  • Create unique and accurate page titles
    Page titles are the words you see at the top of browser whether it's Internet Explorer or Firefox. Be sure that your page titles are unique to your blog or website, utilize the keywords you would like to rank for.
  • Make use of description meta tag
    The description meta tag is where you would right a brief description of your site. This description is what you see during a google search underneath your website's link. Remember to add your keywords here as well.

  • Improve the structure of your URL’s
    For good SEO you should consider changing the structure of your url’s if you can.
    Here is an example of an online store with “junkie” URL’s.

    Here is an example of a search engine friendly URL.

    Note: Not all shopping carts allow you to edit your product URL’s. For LaLa Baby Boutique we use SearchFit. SearchFit allows you to customize your URL’s in order to make them more SEO friendly.
  • Make your site easy to navigate
    In the site below notice the buttons on the left, I bet you didn’t know those were actually clickable and lead you into a more detailed list of categories.
  • Write better alt text
    Alt texts are the actual words that you click on when you click a link to a page or hyperlinked text. If you are leaving out the anchor text, then you are missing out on an opportunity for more keyword placement. You can also add keywords and descriptions to your images buy adding an alt reference.
  • Offer quality content
    Obviously it’s been said time and time again – content is king, but it’s also been said quality is more important then quantity. Try not to get wrapped up into creating the most posts in a day if you aren’t producing quality work.
  • Use heading tags for titles
    When there is a title it should also be wrapped in a header tag, an h1 is preferred. Heading tags have different priority levels, H1 takes the highest priority. You don’t have to stick to the default style /size of titles, they can be stylized in CSS to your specifications.
  • Optimize your images
    Take some time to optimize your images to slow down load time of your site. It’s best to save graphics as .png files and photographs work best as .jpg’s.
  • Take advantage of site analyis tools like Google Analytics
    You can keep track of the stats of your blog with Wordpress plugins like StatPress, Ultimate Google Analytics, or CyStats.

    If you operate a store or static website be sure to implement Google analytics on to you site so you can record traffic trends, purchases, and much more. With Google Analytics you can also track some banner adss.

These are just a few tips to help get you started with SEO for your blog or business. To get more information check out the e-book 50 SEO Secrets for Mom Entrepreneurs.


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Kids, The Internet and Boundaries

FromDigital Mom Blog

Posted 02/23/10 12:10 pm EST | Digital

The 6-Year Old Gets a Gmail Account

My husband was home with my daughter on President’s Day. I was at work, my phone buzzed – looked down to find an email from my daughter, who’s 6. Her daddy hooked her up with her very own gmail account. How sweet.


Overland Equipment Backpack with a Laptop Sleeve

FromTech Talk for Moms

Posted 02/23/10 12:06 pm EST | Digital

Overland Equipment has shared another great bag with me, the Acadia Backpack. I gave this backpack a try on a recent family outing, and I have to say, it was super handy and comfortable. 


What I Learned at the Disney Social Media Moms Celebration

FromMy Life- A Work in Progress

Posted 02/17/10 1:21 pm EST | Digital

As most of you know by now, the Disney Social Media Moms Celebration was part social media conference and part family vacation. It also was nothing short of fabulous...I mean, it's Disney for heaven's sake!


You Know What They Say About the Size of Your Camera...

FromShort Pump Preppy

Posted 02/17/10 1:15 pm EST | Digital

Or is that a man’s hands…oh well.

Either way, there are good little cameras and then some not so good. I know, I have the junk drawer to prove it.


How To Put Out Life's Fires

FromThe Integrated Mother

Posted 01/06/10 3:11 pm EST | Digital

Many moms struggle with managing their time and putting out life’s fires. With so many priorities it can be difficult to keep everything together. The good news is that it’s not impossible. You can reclaim your time. It begins with knowing the difference between important and urgent, and then adopting three essential attitudes.


This section of www.lifetimemoms.com contains blogs discussing products and services for which bloggers have received promotional consideration from Lifetime and/or Lifetime's third-party advertisers. Unless otherwise expressly indicated, the opinions that you read on this section of www.lifetimemoms.com are those of the bloggers and/or the advertisers that commissioned or paid the bloggers and not necessarily those of Lifetime. Lifetime disclaims any responsibility for the products or services described in any blog and for the opinions expressed by any blogger.