Totally Tory

Tory Burch and Models at her Spring 2010 Presentation. Image by Getty Images

Totally Tory

byErika Lehmann

Posted 09/16/09 7:47 pm EDT | Beauty & Style

TopicsMercedes-Benz Fashion Week, resort 2010, Tory Burch, Tory Burch 2010, Tory Burch accessories, Tory Burch Collection

Fashion Week Giveaway: Day 4
You could win $200 cash just for sharing your thoughts!


Audrey and Erika will be blogging about their experience at Fashion Week in New York all week long. Enter to win one of five [5] $200 cash prizes just by leaving a comment below on the blog posts of either Audrey or Erika this week. To leave a comment, click on the blog title, and when you're finished reading the post, scroll to the bottom of the page and start typing in the comment box. You’ll need to register to become a member first (or sign in if you’re already a member). To be eligible to win, your comment must be posted between 9 AM EST and 11:59 PM EST, on a blog post that was written that same day. The sweepstakes begins Monday, September 14 at 9 AM EST and ends Friday, September 18 at 11:59 PM EST. Make sure to review the official rules before you enter. Good luck!

Tory Burch has a bit of a cult following, especially among accessory junkies like myself. Her signature logo can be seen on anything from shoes, to handbags, to wallets and jewelry.  Today I was fortunate to be able to attend her Spring 2010 Presentation - a first for her in the tents at Bryant Park - as in the past she has opted for smaller shows.  Her show was unique in that it was not a show at all, it was, quite literally, an hour-long presentaion of the line - with the models grouped randomly up and down the runway.  People in attendance were allowed to mill about and walk right up to the models, giving everyone a "front row" seat.  I loved this, as several of the models noticed me taking photographs and filming and put their heads together or posed for me.  The models moved to the music, chatted, and just generally played up their looks for the cameras.

I was a little taken aback by this presentation at first, because I thought I would prefer a traditional runway show.  In a sense I do, but this was nice because I could take my time, approach the models, get the photographs at the angles I wanted, and take notes on the clothing.  As usual, Burch did not disappoint with an extensive collection of shoes and accessories - including tie-dyed bags and clutches with long gold chains.  I was most surprised by a leather skirt with gold studded trim at the top and bottom - something I wasn't expecting to see in a "spring" line.  I fell in love with a pair of navy blue scalloped-edge shorts that were delicate and feminine but practical (read:  I can dress them up with heels and a sexy top or do laundry and chase my 2 year old in them).  To me, the most stiking thing about Tory Burch's Spring Collection was her ability to mix glam with everyday.  It creates an eclectic look that really allows for lots of room for individual expression. 

Check out my video from the collection, and don't forget to leave a comment below for your chance to win $200!

Don’t forget to enter for a chance to win $200. Just leave a comment below!

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Point and Shoot!

How cool that the models were posing for you!

love the video

Love the video!!

great video

the video was so fun and the models are so pretty. would love a chance to win $200

Wow!

I love the video Erika! Looks like a fabulous time!

Tory Burch

Great, Great video...and I want the camel color ankle boots!! Absolutely HOT! Love them!! @DuongSheahan

Tory Burch

Great, Great video...and I want the camel color ankle boots!! Absolutely HOT! Love them!! @DuongSheahan

so jealous!! looks like a

so jealous!! looks like a blast!

Too cool!

I really love the idea of doing a fashion show that way. I think anything interactive is more effective (and fun)! How lucky that you get to participate in all this stuff! I'm jealous. :-) Tory's stuff is gorgeous, by the way. I need a new wallet -- may have to look into that.

So fun!!

I am so jealous of you girls and all the fun you are having in NYC!! I'll be there next week for a couple of days and can't wait!! I love all of the coverage you've provided so far and I've been watching your tweets to see what's new at each show you attend! Give Heidi and Tim a hug for me tonight, and keep up the good work!! :-)

Presentation Style

What a great and interesting presentation style. You can really get a longer and a close-up look at the fashions that way.